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2025 Workshop Talk | 56:57 | Admissions, Fundraising & Development, Leadership & Strategic, Marketing & Growth

Summary


Do you have the greatest little school no one’s ever heard of!? How can you best tell your story and grow your school while not compromising your mission? Join long-time classical school veterans Wally Caddow and Matt Dixon from Trinity Classical Academy to learn some of the basic best practices to ensure the right, mission-fit families find your school.

Speaker


Matthew J. Dixon, EdD, has been a part of classical Christian education since 2008. After graduating from The Master’s University, Matt began working at Trinity Classical Academy in Valencia, CA, while pursuing additional schooling through The Southern Baptist Theological Seminary in Louisville, KY. During his time at Trinity, Matt has been involved in different administrative roles, including overseeing Trinity’s department of athletics for nearly eight years. Additionally, he has taught various classes in the grammar, logic, and rhetoric schools, including math, physical education, music, and Bible, alongside helping develop a Christian Worldview course for rhetoric school students as well as a dual-credit, apologetics course for those in their senior year. Matt’s primary role at Trinity is now fulfilled as the principal of grammar school overseeing the daily operations for the school’s TK-6th grades. Matt is happily married to his wife, Sarah, who also works in Christian education at The Master’s University in their department of music, and together they have two sons, Isaiah and Zachary.

Wally (and Liz) Caddow founded Trinity Classical Academy in Santa Clarita, CA, in 2001. Wally and Liz make their home in Santa Clarita, CA. Their son, Ian, attended the United States Naval Academy and now serves as a 1st Lieutenant Logistics officer in the United States Marine Corps, married a Trinity Alumn. The Caddows were excited to celebrate their first grandchild this past fall. Their daughter, Hannah, graduated from Life-Pacific University this past spring with a master’s in leadership development. Their youngest daughter, Lily, just completed her freshman year at Wheaton College, where she also plays on the Wheaton Thunder women’s basketball team.

Additional Materials

The Association of Classical & Christian Schools presents Repairing the Ruins, the ACCS annual conference, copyright ACCS. You may make additional copies of this recording for use by your school but please do not sell any copies of the recording, or post it on the internet.