2025 Workshop Talk | | Marketing & Growth
Summary
This talk will explore the theory and practice of school marketing and communications. Theoretically, we should be driven by the same principles of rhetoric and aesthetics that we already value in classical Christian schools. But how can these principles be applied to school marketing and communications? Combining a theoretical and practical approach, Patrick Halbrook (Rhetoric Teacher & Graphic Designer) and Gene Liechty (Development Director & Consultant) will share strategies for communicating truth, goodness, and beauty through school websites and print materials.
Speaker
Gene Liechty is the director of advancement at Sandhills Classical Christian School in Pinehurst, North Carolina, and a school development consultant.
Patrick Halbrook is a rhetoric and humanities teacher at Cary Christian School. As the creative director of Paideia Graphic Design, he works with classical and Christian schools nationwide to deliver high-quality print and web design services. Patrick studied the Bible and great books at Florida College and earned his master’s degree in history from North Carolina State University. He co-leads the Triangle Classical Forum, a community of classical educators in the Raleigh Durham area, and has written for The Imaginative Conservative, FORMA Journal, and The Classical Difference. Patrick and his wife, Kaylie, live near Raleigh, North Carolina, with their four children.
Additional Materials
The Association of Classical & Christian Schools presents Repairing the Ruins, the ACCS annual conference, copyright ACCS. You may make additional copies of this recording for use by your school but please do not sell any copies of the recording, or post it on the internet.
Library Home